Opinion: Heed these seven investing rules as U.S. stocks hit record highs

From Marketwatch.com, written by Lance Roberts (link below)

Investors ought to remember that not losing money is more important than getting big returns.

You’ll get a yellow card if you think taking on more risk will automatically improve your returns.

“The investor’s chief problem — and even his worst enemy — is likely to be himself.” — Benjamin Graham

There are seven investing rules that have stood the test of time. They are not unique or new. Like Mom’s chicken soup for a cold, the rules are the rules. If you follow them, you succeed. If you don’t, you don’t.

As the U.S. stock market, represented by the S&P 500 Index SPX, +0.11% is near a record high, it’s especially important to heed these rules. 

Click HERE for the full article.